LAS VEGAS –(PRESS RELEASE) — Harrah’s License Company LLC, an affiliate of Harrah’s Entertainment, Inc. (NYSE:HET), announced that PartyPoker.net, the world’s largest poker school and free-to-play educational poker website, has renewed its product-placement agreement for the 38th annual World Series of Poker Presented by Milwaukee’s Best Light.
As part of the agreement, PartyPoker.net will be integrated into several facets of the WSOP for the second year running, including its logo appearing on all poker tables during the event. Financial terms of the deal are not being disclosed.
“We’re pleased to announce that PartyPoker.net has renewed its product-placement deal,” said WSOP Commissioner Jeffrey Pollack. “It is one of a fantastic group of commercial companies we welcome back to the team.”
With a total gross prize pool of more than $171 million and in excess of 48,000 player registrations, the 2006 World Series of Poker presented by Milwaukee’s Best Light shattered every participation and prize money record for a live poker event. The top prize for the $10,000 buy-in No-Limit Texas Hold’em World Championship, commonly referred to as the Main Event, reached $12 million.
For the third straight year, the Rio All-Suite Hotel & Casino in Las Vegas will host the WSOP, as well as the annual Gaming Life Expo July 5-8. A free consumer show featuring exhibitors from around the globe, the 2007 World Series of Poker Gaming Life Expo will showcase a broad array of gaming and poker products, memorabilia, books and clothing. In 2006, more than 100,000 people visited the Expo.