Source : Manchestereveningnews.co.uk
THE nation’s renewed appetite for gambling has allowed RMS PR to cash in with a new six-figure account.
Staff from the Altrincham agency have been hired to promote The UK Bet Show 2007, which will be held at the Birmingham NEC in September.
The event – which comes as debate rages about Manchester’s supercasino – is expected to attract over 200 of the gaming and betting industry’s biggest names as well as 25,000 visitors.
The show is being organised by north west entrepreneur Julian Bewley, managing director of Fifth Street Events, who has over 10 years’ experience arranging national leisure, sporting and education events.
He said: “The gaming and betting markets are among the fastest growing in the country and show little sign of slowing down.
“It is essential businesses and organisations can effectively interact with consumers to understand their attitudes and habits.
“The UK Bet Show will provide a new platform on which to achieve this, enabling companies to successfully develop and market products and services tailored to audience demands.
“We consulted a number of agencies and picked RMS PR because of their unrivalled network of contacts and excellent knowledge of the gaming and betting industries.
“Their input has already secured support from a range of key stakeholders including politicians, sponsors, the media and punters.”
RMS PR has developed a two-tiered communications campaign including a regional road show tour.
Andy Poole, who is heading up the account, said: “The popularity of gaming and betting in the UK is booming, and while consumer interest is escalating, so are expectations and opinions.
“Therefore, everything about the PR campaign needs to be carefully planned and acutely delivered for it to be a success.
“We’ll be focusing on tackling social issues surrounding gambling and achieving transparency with potential exhibitors and consumers.
“The road show tour will take The UK Bet Show to the people on the street and enable them to sample a little bit of Las Vegas.”
The UK Bet Show will be split into four themed areas – a seminar theatre, live stage, poker zone and sports bar.
It will cover all types of gaming and betting including online, casino, sports, interactive, lotto, bingo and financial.
Visitors will be able to find out more about all the different types of games and bets available in the UK, how to play them and about responsible gambling.
From Casino-Bingo.co.uk – UK Online Free Bets /