Jordan fronts bingo campaign

Author: Melinda Varley – Source:

Spirit Advertising has created a new campaign for online gaming site Foxy Bingo and chosen glamour model Katie Price, aka Jordan, to be the face of the brand.

As the new face of the bingo site, Katie has been used to boost the Foxy brand and women’s online gaming category.

The print campaign will break this week with ads in women’s magazines followed by a national press campaign launch next week.

The ad shows a comic-like story of Katie blowing her nose and feeling sick in bed. Not knowing what else she can do, Foxy suggests to Jordan she log on to The last frame shows Katie sitting up in bed with a beaming smile saying, “Yes, a whole morning on’

The aim of the campaign is to attract more women bingo players to the site by building on the success of the Foxy character developed in 2006 and adding a new story via the glamour model.

The print campaign is the first in a burst of advertising for the brand by Spirit, including a television campaign due to launch also next week on the Foxy Bingo network.

Katie has proved to be a premium brand previously fronting Young Attitude lingerie brand’s D-G Cup range.

Although her CD sales may have bombed, her autobiography, Being Jordan, has become a number one seller in the UK.

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