WPT deploys platform to prevent fraud

(source: http://www.gpwa.net/article.asp?id=163003)

ATLANTA, Georgia – (PRESS RELEASE) — Digital Resolve, the authority in transparent, risk-based authentication, today announced that WPT Enterprises, Inc. (Nasdaq:WPTE) will deploy the company’s industry-leading Fraud Analyst(TM) risk-based authentication platform to help World Poker Tour’s online gaming platform comply with the recent U.S. law prohibiting online gaming by U.S. citizens; to authenticate online users; and to leverage the analytics and research capabilities of the solution to identify patterns of online fraud.

The Unlawful Internet Gambling Enforcement Act was signed by President Bush on Oct. 13, 2006 and forces U.S. banks and credit card companies to block electronic transactions to Internet gambling businesses.

“While traditionally many of our customers have been financial services institutions looking to further authenticate their online banking customers, World Poker Tour’s online gaming platform’s use of Fraud Analyst for both compliance and authentication demonstrates the diversity of our solution and it’s ability to protect online user accounts across industries,” said Dennis Maicon, Executive Vice President of Financial Services Solutions, Digital Resolve. “We look forward to working with World Poker Tour’s online gaming platform to meet their compliance and authentication needs.”

Beyond the proven fraud detection and prevention capabilities of Fraud Analyst, which address the full customer lifecycle from the moment a user accesses a Website to create an account to every subsequent login and transaction, World Poker Tour’s online gaming platform will leverage its unsurpassed analysis and research capabilities. Fraud Analyst will enable World Poker Tour’s online gaming platform to better understand the way in which online users access their Website, helping both to prevent new forms of fraud and to more effectively market its service to online customers.

“With the rise of fraud and the new legal restrictions on online gambling, we needed a complete solution that combined the power of IP Intelligence with proven fraud detection and user authentication capabilities,” said Michael Katz, President of Online Gaming, WPT Enterprises. “Digital Resolve was the logical choice: they are the only company that is an expert in the application of IP Intelligence for both online fraud detection and prevention. While IP data has value on its own, Fraud Analyst is a robust application capable of providing fraud detection and prevention, as well as analysis and research capabilities that leverage IP Intelligence data with other factors – a process that is proven to reduce online fraud by as much as 90 percent.”

Digital Resolve’s Fraud Analyst risk-based authentication solution leverages both user behavior profiles and machine identifiers that detect and act upon unusual account activity in real-time. Because of the flexibility of the solution and the use of patented IP Intelligence, invented in 1999 by Digital Resolve’s parent company Digital Envoy, organizations have the option of setting risk thresholds based upon user activities and profiles, and can provide further authentication should a transaction meet pre-defined risk thresholds. For example, should someone attempt to set up an account or place a bet from the United States, Fraud Analyst will be able to automatically detect – and stop – that activity, helping World Poker Tour’s online gaming platform to comply with U.S. law.

Related LinkWorld Poker Tour Online Review

Leave a Reply

You must be logged in to post a comment.